David Yurman calls Moss’s new campaign for rival jewellery brand Fred “embarrassingly similar” to the one she shot for him a year ago.
Moss’s new campaign for French jeweller Fred – for whom she has also designed a range – is so strikingly like the images of her used in David Yurman’s year-old campaign that a representative of the brand has spoken out, saying that the images are “embarrassingly similar”.
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Sporting the same tousled hair, the 37-year-old supermodel pulls the same poses: modelling rings with her fingers poised around her chin and lips; seductively touching the ends of her hair; and laying on a shagpile. The only difference is that she is wearing leather trousers for Fred (and none for David Yurman), report the New York Post .
The representative added: “When you are a leader in your category, you get used to people copying you. We are confident consumers and know the difference.”
French photographer Sonia Sieff captured Moss for the Fred campaign, while renowned German fashion photographer Peter Lindbergh was responsible for the David Yurman photos.
Either Moss has run out of poses, the photographer out of inspiration, or it’s all one huge coincidence…
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